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'The Palace 73' by Richard Meier in Seoul


"The Palace 73," a high-end residential complex in Banpo-dong, Seoul's Seocho-gu district, is collaborating with Samsung Electronics to establish an Internet of Things (IoT) environment. The developer, The Land, recently announced on the 7th that they have entered a strategic memorandum of understanding (MOU) with Samsung Electronics to introduce the "Smart-things" IoT-based service.


The project aims to incorporate premium brands into the design and community facilities, with the participation of well-known names like Haman Audio and In-spa. The Land, the operator of The Palace 73, will also provide IoT-enabled services such as kitchen appliances and LED signage through the "Smart-things" platform. Additionally, OKNP (formerly known as Gana Art), the largest art group in South Korea, will offer total art care services for the complex.


Through this collaboration, The Palace 73 is set to become a luxurious residential complex with 73 units, featuring advanced IoT technologies

and renowned brand partnerships.



This complex consists of four basement floors to 35 above-ground floors, two buildings, and 73 units (ranging from 244 to 400 square meters). Instead of comprising fewer than 100 units, the focus is on luxury through individual privacy and large-scale community facilities. The selling price per unit is said to exceed 25 billion Korean won.

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